top-box score

top-box score
A high score in a scale used in marketing research to estimate purchase intentions. When companies are assessing the intention of potential customers to buy a product or service, they often use a 3-, 4-, 5-, 6-, or 7-point scale representing 'very unlikely to buy' (or some similar statement) to 'very likely to buy'. It is argued that companies should only use those percentages in the highest category ('very likely to buy') to estimate purchase intention.

Big dictionary of business and management. 2014.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Box score (baseball) — In baseball, the statistical summary of a game is reported in a box score. An abbreviated version of the box score, duplicated from the field scoreboard, is the line score. Invention of the box score is credited to Henry Chadwick by the Baseball… …   Wikipedia

  • Top Hat — For the item of clothing, see top hat. For the fictional TUGS character, see Top Hat (TUGS). Infobox Film name = Top Hat caption = director = Mark Sandrich producer = Pandro S. Berman writer = Allan Scott Dwight Taylor starring = Fred Astaire… …   Wikipedia

  • Top Gear challenges — are a segment of the Top Gear television programme where the presenters are challenged by the producers, or by each other, to prove or do various things related to automobiles. Contents 1 Novelty/stunt challenges 2 Challenge reviews 3 How hard… …   Wikipedia

  • Box-office france 1986 — Cet article traite du box office de 1986 en France. Cette année, 372 films sortent sur les écrans, ce qui est devenu élevé pour cette période (alors que plus de 400 films sortaient à la fin des années 70). Avec 168,1 millions de spectateurs, l… …   Wikipédia en Français

  • Top Secret! — Theatrical release poster Directed by Jim Abrahams David Zucker Jerry Zucker …   Wikipedia

  • Top Gun (film) — Infobox Film name = Top Gun caption = Promotional movie poster director = Tony Scott writer = Ehud Yonay (article) Jim Cash (screenplay) Jack Epps Jr. (screenplay) starring = Tom Cruise Kelly McGillis Val Kilmer Anthony Edwards Tom Skerritt… …   Wikipedia

  • Top Gun — This article is about the film. For the Navy weapons school, see United States Navy Strike Fighter Tactics Instructor program. For the 1955 film, see Top Gun (1955 film). For other uses, see Top Gun (disambiguation). Top Gun Promotional film… …   Wikipedia

  • Box-office France 2008 — Cet article traite du box office de 2008 en France. Cette année, 555 films sortent sur les écrans. 45 % sont français, ce qui se situe dans la moyenne de la période, elle même en forte hausse par rapport aux trente dernières années. Sommaire …   Wikipédia en Français

  • Box-office France 2010 — Cet article traite du box office de 2010 en France. Selon le CNC, le cinéma a connu une fréquentation de très belle facture dans l hexagone en 2010, avec 206,5 millions d entrées en salles. Il faut remonter à 1967 pour trouver trace de meilleurs… …   Wikipédia en Français

  • score — {{Roman}}I.{{/Roman}} noun 1 in a game, competition, etc. ADJECTIVE ▪ big, excellent, good, high, record, top ▪ winning ▪ bad …   Collocations dictionary

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”